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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

25 Jun 2026

Tax gap up to more than £59 billion

The tax gap rose to a record high of £59.2 billion in cash terms for 2024/25, according to the latest data from HMRC.

24 Jun 2026

Brexit burden must be cut, says BCC

The UK government must set out a clear plan to ease the burdens that Brexit has placed on business, says the British Chambers of Commerce (BCC).

23 Jun 2026

More than 100,000 taxpayers yet to register for MTD

Analysis carried out by the Low Incomes Tax Reform Group (LITRG) has suggested that just over half of 216,000 unrepresented taxpayers who must register for Making Tax Digital (MTD) from April 2026 have still not done so.