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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

15 Jul 2026

Government unlocks major finance package for small businesses

Significant reforms to small business finance have been announced by the government.

14 Jul 2026

Recruitment challenges continue to stall hiring

Less than a quarter of firms are expecting to increase the size of their workforce over the coming months, according to the British Chambers of Commerce (BCC).

13 Jul 2026

Britain's regional income gaps have barely moved in 30 years

Income gaps between different regions across Britain have remained resolutely high over the past 30 years, including during the pandemic upheaval and 'levelling-up' agenda, says the Resolution Foundation.