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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

12 Sep 2025

'More must be done' to reform Lifetime ISAs

The Treasury Committee has stated that the government has 'not heeded warnings' that the Lifetime ISA requires reform.

11 Sep 2025

Budget Board must focus on easing the cost of doing business, says IoD

The government's Budget Board must focus on easing the cost of doing business, says the Institute of Directors (IoD).

10 Sep 2025

Four million calls to HMRC unanswered every year, MPs told

MPs were recently told that four million calls to HMRC go unanswered each year, risking 'undermining compliance and the government's revenue targets'.