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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

04 Jun 2026

Three quarters of workers not on track for 'moderate' pension income

Three quarters of UK workers are not on course to save enough for a 'moderate' lifestyle when they retire, according to a report by Pensions UK.

03 Jun 2026

Hospitality sector calls 10% VAT rate

Hospitality businesses, teams and organisations are being urged to sign a new petition calling for the government to cut hospitality VAT to 10% by UKHospitality.

02 Jun 2026

Business confidence improves despite rising concerns about Iran conflict

Confidence in both the UK economy and their own organisations rose amongst business leaders during May, according to research from the Institute of Directors (IoD).